Digital Content Strategist • Alexandria, VA

Jordan Hutchinson | Editorial & SEO Strategist

Experienced editorial manager specializing in SEO-driven content strategy and e-commerce. I help brands transform product testing into compelling content that engages readers and drives conversions. With a background spanning digital publishing, education, and journalism, I bring a versatile skill set to every project—balancing data-informed strategy with engaging storytelling.

• Connect With Me

CONTENT STRATEGY

SEO Driven Content

I specialize in creating SEO-optimized content that ranks while engaging readers. My approach combines keyword research with audience-focused storytelling to create content that drives organic traffic and meets business objectives. Each piece is crafted for both search engines and human readers.

Brand Collaboration

PR INTEGRATION

I collaborate closely with PR professionals to seamlessly incorporate brand messaging and products into high-value content. My expertise lies in translating PR materials into engaging stories that resonate with audiences while maintaining editorial integrity. I'm developing strategic skills to bridge content creation and public relations for more impactful brand storytelling.

WORK EXPERIENCE

EDITORIAL PRODUCT INTEGRATION

I lead dozens of product testers and manage processes from PR outreach to publishing. My database tracking 1,000+ products ($100,000 value) streamlines workflow while balancing thorough evaluation with editorial integrity, creating trusted recommendations readers value.

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